Branding, User Experience Design, Illustration
ADDO Wellness App
Addo is a wellness game for companies where coworkers compete to earn points through healthy activities
Objectives
Re-design the company's web-app from the ground up, both visually and functionally
Eliminate friction and create moments of delight to boost user engagement
Oversee the creation of native Android and iOS apps
Outcomes
Successfully launched the Addo app to Apple App Store and Google Play Store
Redesign boosted % of users engaging daily from 15% to 45%
Increased numbers of wellness challenges logged by all user groups
