Addo is a wellness game for companies where coworkers compete to earn points through healthy activities
Project Objectives
Interview the founders and parse company data to find the simple, compelling story at the heart of the company
Communicated the lighthearted brand persona through custom illustrations
Help the company to expand outside of its customer base in Nova Scotia
In fall 2015 Addo was accepted to The Mill accellerator in Las Vegas, Nevada

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