Motion Design, Illustration, Copywriting Voiceover
Konstru
Konstru helps all parties involved in the design of buildings to collaborate more effectively
Objectives
Help the team to uncover and unify all their existing customer knowledge
Bring clarity to an incredibly complex piece of software
Create a compelling video that connects with target customers and explains core value propositions in less than 1 minute.
Results
Facilitated a Value Proposition workshop that resulted in documents still used to guide company communication strategy
Inclusion of the video on company website increased new sign ups by 23% and Trial Account conversions by 5%
